Survey Development and Analysis

At Silver Lake Consulting, we conduct statistical or psychometric analysis and assist the clients with the survey research process such as:

• Specifying the initial survey
• Developing the sampling plan
• Conducting psychometric tests for reliability, validity, and power
• Analyzing the data from the responses

Specifying the Initial Survey

We first sit with the clients and understand the constructs they’re interested in measuring. Then, we operationalize these variables and constructs for future analysis. We assist the clients in making choices between usage of various methods like open-ended, free-response questions, Likert scale versus and other options. We also analyze data from pilot studies to test for preliminary reliability and validity of the instrument.

Developing the Sampling Plan

After specification of the survey, we strategize on which sampling methodology to choose:

• Random or stratified sampling
• Purposeful, convenience, or probabilistic sampling
• Paper versus an online survey such as Survey Monkey

Tests for Reliability, Validity, and Power

We also check the results for various types of validity such as discriminant, convergent, and concurrent validity and reliability (such as split-half, Cronbach’s alpha, or test-retest reliability). We run confirmatory factor analyses with LISREL or AMOS, and test for Statistical Power analysis with SPSS & STATA to establish the required sample size for your survey.

Data Analysis

We conduct the statistical data analysis based on the pre-determined methodology after receiving the survey responses. We are well acquainted with the standard quantitative methods used for evaluating the survey responses, and the qualitative analysis packages like Nvivo.

Online Survey Tools

We utilize the leading online survey tools like SurveyMonkey and Zoomerang. We also help our clients via inputting the survey into one of these tools, or downloading and collating the data outputs.

Confidentiality

We understand the significance and necessity for confidentiality our clients. We sign a Non-Disclosure Agreement with our clients immediately upon contact. This ensures the security of your information from any third parties.