Statistical Support For Market Researchers

Businesses and firms choose us as their consulting partners because of our expertise in statistical analysis and experimental designs. We have built this trust by delivering dedicated tasks by our highly experienced internal data analysis team. Our analysts’ team has expertise in statistical methodology, software packages, and all quantitative experimental designs.

We also offer our skills in qualitative methods for market research. We assure our clients to be confident and guarantee their customers optimal study and analyses of their issues and queries. We have a dedicated team to answer all types of questions of our clients.

Sampling and Methodology Consulting

We have expertise in creating samples by employing methodologies that are:

• Unbiased
• Random or stratified as per your needs
• Random or stratified as per your needs
• Represent your target population
• Accurate

Data Analysis

Silver Lake Consultancy holds the ability to incorporate the quantitative and qualitative analyses and engage in complex statistical analyses. Our methodological work process helps us understand facts instead of only to reporting numbers.

We can able to interpret statistical methods such as:

• Total Unduplicated Reach and Frequency Analysis (TURF)
• Shapley values,
• Thurstone scaling.

We are able to interpret statistical methods such as:

• Monte Carlo
• Confirmatory Factor Analysis
• Structural Equation Modeling
• Represent your target population
• Advanced machine learning algorithms (such as neural networks, random forests, gradient boosted models, support vector machines, etc.)

The software package we use for qualitative research is Nvivo. The software allows us to analyse data come from interviews, open-ended survey question results, or focus room transcripts. The other analytical software programs we use are:

SPSS, SAS, STATA, Tableau and R for Statistical Power Analysis , LISREL, AMOS, and EQS for Structural Equation Modeling To know more about our familiarity with Qualitative Analysis, please visit our Academic Research Assistance section.

Survey Design

Our experience in survey design ensures the accuracy of the usable results of our clients marketing surveys. While designing a survey, our researchers develop strategies on how and what questions to ask to customers. Then they strive to refine your information goals and fix the most precise way to analyse that information.

We help our clients to define their variables and determine the question format that is ideal for their purposes. Our experts also offer assistance in selecting precisely worded questions to eliminate any bias arising from your survey responses.

Survey Implementation, Sampling, and Pilot Studies The analysts at Precision you to answer important questions about implementation of the survey. You can administer your survey via e-mail or Survey Monkey, an online service, depending on your demographic and other goals.

Next important thing in your survey is the sampling methodology used. We may implement:

Purposive sampling to target specific individuals; Convenience sampling based on ease of access; or Probability sampling that reaches a random group of respondents. Pilot Tests and Reliability Tests: We perform pilot tests to ensure that our survey is effective when it reaches your customers. We use the pilot test results to determine your ideal sample size. Our analysts may test for discriminant, convergent, and concurrent validity to understand the impact of your pilot test results. We also subject your data to multiple-administration or single-administration reliability tests and confirmatory factor analysis using LISREL or AMOS. We also perform employee survey design and implementation. We conduct site visits and focus group interviews at the client’s firm to understand desired result of the survey.

A typical case study of what we would do for a client can be found here.

Pricing

We charge our clients on per-project basis instead of hourly pricing. This will help you understand the precise cost of our services even before we start working. This ensures task completion at affordable prices.

Confidentiality

We understand the significance and necessity of confidentiality of our clients. We sign a Non-Disclosure Agreement with our clients, immediately upon contact. This ensures the security of your information from any third parties.